A new face for Halifax’s best-loved fashion retailer.

Biscuit is an independent clothing and general store, established in 1996 and irrepressibly cool ever since.

When they moved to their new location in Halifax’s North End, they decided it was time for a brand refresh and as long-time Biscuit fans, we were honoured to help craft their new identity: equal parts bold and nostalgic, with a dash of sweet southern goodness. Along with the storefront branding, we also created the new logo for their popular private label.

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