Re-imagining North America’s most storied herbal brand.

The Herbs product family is the foundational brand of Nature’s Way, one of North America’s biggest natural supplement companies. With a portfolio well over a hundred products strong, the strategy called for a deep dive into the brand DNA. A new brand architecture; purpose-designed square bottle design made from recycled materials; and updated label designs, all added up to a bold new presence in retail. The launch campaign celebrated the company’s heritage, ranging from online video placement to social assets, print and in-store collateral.