Building Canada’s best-known premium omega-3 brand.
Omega-3 supplements aren’t a product category known for customer loyalty – with one exception. Over the course of our partnership with Nature’s Way, their NutraSea brand has become Canada’s most popular premium omega-3, with double digit share increases year after year. Our work with NutraSea is a reflection of our design philosophy, where every part of the product experience is deeply connected to the brand story: from research, brand architecture, and strategy, to packaging design, retail, advertising, digital and e-commerce.
Production Partners: Insiders Content, Accomplice, Sandrine Maugy
ICE Award - Print