Vegetarians rejoice! Introducing omega-3 without the fish.

Not all vegetarian omega-3's are made equal. NutraVege is made from algal oil – which, as it happens, is where fish get their omega-3 from. This straight-from-the-source approach led to the creative insight that drove the campaign creative. District handled brand architecture, packaging and in-store, as well as a national omnichannel launch campaign featuring TV, digital creative and social.