Omega-3 without the fish.

100% plant-based omega-3. A new category that offers all the benefits of traditional O3 fatty acids, but from algae - where fish get their omega-3. Nature's Way tasked us with conveying this new idea to both the plant-based consumer, and seasoned omega-3 customer. Riding on the coattails of the NutraSea experience, we created packaging, messaging, and collateral using "fish" as the main vehicle to convey that plant-based doesn't mean second best.

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David Muir Photography, Accomplice Content