A brand reinvention driven by pure gut instinct.

We were tasked with bringing together two of Canada’s largest over-the-counter probiotic brands under one banner. Our design solution led to a dynamic reinvention of the packaging, featuring a unified graphic language, optimistic colours and a clean, user-centric product identification hierarchy. The new product was rolled out nationally along with an in-store campaign built around a key user insight: customer’s desire for a shelf stable probiotic.