Take a walk on the Briight side.

As the Canadian cannabis market evolves, consumers are looking for increasingly sophisticated cannabis products. District developed the Briight name and branding to evoke a sense of optimism and wellness – perfect for a product that pairs the benefits of CBD with those of omega-3. In addition to naming, packaging and brand positioning, we developed a launch campaign that included website, social and retail merchandising. The future is Briight!

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