The CBD that wants you to walk on the Briight side.
As the Canadian cannabis market evolves, consumers are looking for increasingly sophisticated cannabis products. District developed the Briight name and branding to evoke a sense of optimism and wellness – perfect for a product that pairs the benefits of CBD with those of omega-3. In addition to naming, packaging and brand positioning, we developed a launch campaign that included website, social and retail merchandising. The future is Briight!