There’s nothing fishy about this integrated package design launch.

Omega-3 without the fish – that's the core brand strategy behind the launch of NutraVege, an omega-3 that’s vegan-friendly but still boasts all the potency and benefits of fish oil. District led product and focus group research, then developed a brand architecture and created new packaging that strategically positioned the new product line within Nature’s Way omega-3 brand family. The launch included online video, social assets, print and in-store collateral. NutraVege is now Canada’s most popular vegetarian liquid omega-3.


Production Partners: Accomplice Content

ICE Awards
Print Single / Merit Award