Valhalla is a premium EU-certified organic Norwegian salmon sold across the US. It’s sustainably farmed in the clear cold waters of the Norwegian fjords, raised in uncrowded pens, and certified antibiotic and hormone free – and 100% delicious.

When it came to packaging, we wanted to showcase the product and highlight the brand origin all at the same time. The graphic language of the logo was inspired by traditional Scandinavian carvings and prints. So we used elements from the logo to incorporate a clear window to show off the beautiful colours and texture of the salmon, along with a bold wood-cut style font that reflected the brand’s Norwegian heritage.