We see doughnuts in your future.

We stared into our crystal ball and were rewarded with the vision of a three eyed black cat. Or maybe that was just our sugar high talking?

You know it going to be a fun project when your clients already own a candy store. Designing the Fortune brand was much like making a doughnut – a simple idea transformed into a delightfully delicious brand experience by the alchemy of design. The powers of darkness also suggested a graphic language and icons which became an integral part of the Fortune Doughnut brand, expanding beyond the logo into retail design, packaging and signage.

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Image courtesy of @fortunedoughnuts.

ICE Awards
Logo Design / Gold, New Brand Identity / Gold, Illustration / Craft Award